Email Deliverability: Expert Guides for Newsletter Creators
9 articles
Newsletter Analytics: The 7 Metrics That Matter (and 4 That Don't)
Open rate is broken since iOS 15. Here are the 7 newsletter analytics metrics that actually predict revenue in 2026, plus 4 numbers to ignore.
Email Newsletter Open Rates: What's Good in 2026 and How to Beat It
Email newsletter open rates average 36-40% in 2026, but averages lie. Here's what good looks like in your niche and the tactics that push you past it.
Why Every Founder Needs an Inbox Asset Before the Algorithm Turns on Them
Every founder on social rents their audience from an algorithm that can change tomorrow. An email newsletter is the asset no platform can take.
Unlock Real Newsletter Engagement: A Founder's Playbook
Low open rates aren't an algorithm problem — they're a content problem. Subject lines, cadence, and formats that unlock real newsletter engagement.
The 3 Critical Newsletter Metrics That Matter
Open rate, click rate, reply rate — only one predicts revenue. The 3 newsletter metrics that tell founders if their email builds trust or vanity.
How to Keep Your Newsletter Out of the Promotions Tab
Gmail's Promotions tab cuts open rates by 30%. Technical and content strategies that keep your newsletter in the Primary inbox where readers engage.
How to Revive a Stalled Newsletter: Re-engagement Tactics That Actually Work
A dormant list isn't dead. These re-engagement tactics reactivate 15-40% of cold subscribers without damaging deliverability or burning active readers.
You Don't Have an Engagement Problem. You Have a Measurement Problem.
You're measuring newsletter engagement wrong — and it's hiding real performance. The metrics that actually predict subscriber loyalty and conversion.
Email Design Trends That Boost Engagement
Plain-text founder emails often outperform designed templates 2x in reply rates. Email design trends that actually boost engagement versus just looking good.