Comparison
Newsletter agency vs ghostwriter vs in-house.Which one do you actually need?
Writing is only one part of a newsletter that brings in clients. The other parts are the list, the website, deliverability, and turning readers into conversations. Here is who usually covers what.
- $2,430 a month, no term
- 2,000+ new subscribers a month, guaranteed
- About 30 minutes a week
- You own everything
Who usually covers what
| Ghostwriter | In-house | Inbox Alchemy | |
|---|---|---|---|
| Writes in your voice | Yes | Depends on the hire | Yes, from interviews |
| Grows the list | Usually not | Needs a separate skill set | 2,000+ a month, guaranteed |
| Newsletter website and platform | Usually not | Needs a developer | Included |
| Deliverability | Usually not | Needs an operator | Included |
| Conversion sequences | Sometimes | Depends on the team | Included |
| Reporting | Rarely | Depends on the team | Monthly |
| Your time each week | Briefing and review | Managing the team | About 30 minutes |
When a ghostwriter is the right call
If you already have a large, engaged list and a working platform, and the only missing piece is someone to write, a ghostwriter is a good fit. You are buying words, and the rest of the system is already running.
When to build it in-house
In-house works when you have a marketing team that can cover writing, list growth, design, and deliverability, and the budget to keep all of those roles focused on the newsletter every week. The hard part is consistency: a weekly newsletter takes focus, commitment, and consistency, which is hard to keep while the team runs everything else.
When a done-for-you agency fits
If your list is small or does not exist yet, if nobody has time to write every week, and if the goal is clients rather than content, you need the whole system: writing, growth, website, deliverability, and conversion. That is what we do, for one flat fee with no term.
How it works
To start
Setup
We gather your assets, learn your voice, build your newsletter website, define your audience, and draft your first four issues.
Every week
Publish
We draft each issue. You read it and add the last 5%, about 30 minutes. We handle the artwork, publishing, and deliverability.
Every month
Grow
At least 2,000 new subscribers from the people you sell to, guaranteed, plus a report on what is turning readers into conversations.
Experts whose newsletters we write and grow
Mental Health + Elite Performance
Rachel Stein / Atomic Souls
Therapist-Turned-Founder Built Category Authority and a Self-Qualifying Pipeline
- Subscribers
- 22,000+
- Open Rate
- 44%
- Click-Through
- 3.2%
Medicine + Human Longevity
Dr. Ravi Kumar
Building a Global Platform at the Frontier of Human Longevity
- Subscribers
- 50,000+
- Open Rate
- 46%
- Click-Through
- 2.8%
AI + Autonomous Business
Amos Bar-Joseph / Swan AI
Building Authority While Building the Company
- Subscribers
- 25,000+
- Open Rate
- 42%
- Click-Through
- 2.4%
Common questions
Will a newsletter written by an agency sound like me?
It should. We interview you, write from your experience and opinions, and you put the last 5% on every draft. Nothing goes out until you approve it.
Can I start with a ghostwriter and add growth later?
You can, but the list is the slowest part to build, so starting growth early is what makes the writing pay off.
What does the agency option cost?
$2,430 a month, with no term, including writing, the website, list growth, deliverability, and reporting.
See if it fits.
A discovery call covers your audience, your offer, and the outcomes you want. If it is a fit, cohorts start on the 1st and the 15th of each month.