Newsletters for property and building
Newsletters for real estate and construction.Turn past clients into the next deal.
Your best leads are people who already worked with you, and the people they know. Most of them forget your name within a year. A weekly newsletter keeps you top of mind, so the next project, listing, and referral come to you.
- $2,430 a month, no term
- 2,000+ new subscribers a month, guaranteed
- About 30 minutes a week
- You own everything
Why it works for property and building
Repeat work is the cheapest work
Past clients already trust you. A newsletter reminds them, every week, who to call for the next project or transaction.
Referrals need a reason
A useful issue is easy to forward. Every forward puts you in front of an owner, buyer, or business who already trusts the sender.
Credibility before the estimate
Readers who know how you work, and why, compare you on trust instead of price.
Proof
Matt Vagts, a fourth-generation Colorado contractor, turned a list of 1,500 prior customers into a recurring revenue engine with a weekly newsletter. ASP's newsletter, written for home service contractors, builds a pipeline that arrives pre-qualified.
What we handle
We write every issue in your voice, build a newsletter website you own, grow the list with the clients and partners you want, and handle deliverability and reporting. You spend about 30 minutes a week reviewing the draft.
How it works
To start
Setup
We gather your assets, learn your voice, build your newsletter website, define your audience, and draft your first four issues.
Every week
Publish
We draft each issue. You read it and add the last 5%, about 30 minutes. We handle the artwork, publishing, and deliverability.
Every month
Grow
At least 2,000 new subscribers from the people you sell to, guaranteed, plus a report on what is turning readers into conversations.
Property and trades newsletters we have built
Home Services + Trades
Matt Vagts / Westcraft Flooring & E-Line Construction
Fourth-Generation Contractor Turned a Customer List Into a Recurring Revenue Engine
- Subscribers
- 20,000+
- Open Rate
- 49%
- Click-Through
- 2.3%
Home Services + Trades
Joel Keith / ASP
Trades Operator Built a Newsletter That Converts Before the First Call
- Subscribers
- 20,000+
- Open Rate
- 48%
- Click-Through
- 4.1%
Common questions
We have an old client list. Can we use it?
Yes, and it is often the best place to start. We clean it, welcome those clients properly, and grow from there.
What do you write about?
Projects, market and seasonal advice, what to look for in a builder or agent, and the stories behind the work. Useful first, so people keep opening it.
What does it cost?
$2,430 a month, with no term.
See if it fits.
A discovery call covers your audience, your offer, and the outcomes you want. If it is a fit, cohorts start on the 1st and the 15th of each month.