Newsletters for SaaS and B2B
Newsletters for SaaS and B2B software.Earn trust with technical buyers before the demo.
Software, security, and data buyers research for months and ignore most marketing. A newsletter that teaches them something useful every week is one of the few things they keep reading, and it puts your team in the room early.
- $2,430 a month, no term
- 2,000+ new subscribers a month, guaranteed
- About 30 minutes a week
- You own everything
Why it works for software companies
Long cycles need steady contact
Buying committees take months. A weekly issue keeps every stakeholder familiar with you the whole way through.
Technical buyers want substance
Issues built on real problems and real answers earn attention that product announcements do not.
Expansion and retention
Existing customers read too. The same newsletter supports renewals, upsells, and referrals.
What we build
A weekly newsletter in the voice of your founder or a subject-matter expert, a website you own, and a list grown by job title and company from your ideal customer profile. We guarantee at least 2,000 new subscribers a month and build conversion sequences for readers who are close to a decision.
How it works
To start
Setup
We gather your assets, learn your voice, build your newsletter website, define your audience, and draft your first four issues.
Every week
Publish
We draft each issue. You read it and add the last 5%, about 30 minutes. We handle the artwork, publishing, and deliverability.
Every month
Grow
At least 2,000 new subscribers from the people you sell to, guaranteed, plus a report on what is turning readers into conversations.
B2B tech newsletters we have built and grown
AI + Product-Market Fit
Ali Hafizji / Wednesday Solutions
Building an Owned Audience in a Noisy Category
- Subscribers
- 20,000+
- Open Rate
- 43%
- Click-Through
- 4.7%
AI + Autonomous Business
Amos Bar-Joseph / Swan AI
Building Authority While Building the Company
- Subscribers
- 25,000+
- Open Rate
- 42%
- Click-Through
- 2.4%
AI + Founder Strategy
Jason Katz / Katz Ventures
Building a Founder-Led Media Engine
- Subscribers
- 24,000+
- Open Rate
- 39%
- Click-Through
- 3.5%
Common questions
Our product is technical. Can you write about it accurately?
Yes. We interview your experts and they review every issue, so the substance is theirs and the writing is ours.
Can it work alongside our content marketing team?
Yes. We focus on the newsletter and the list, and we can coordinate topics with the rest of your content.
What does it cost?
$2,430 a month, with no term.
See if it fits.
A discovery call covers your audience, your offer, and the outcomes you want. If it is a fit, cohorts start on the 1st and the 15th of each month.