B2B newsletter agency
The B2B newsletter agency that grows your listwith the people you sell to.
We write a weekly newsletter in your voice, build the list from your ideal clients, and guarantee at least 2,000 new subscribers every month. You spend about 30 minutes a week, and you own all of it.
- $2,430 a month, no term
- 2,000+ new subscribers a month, guaranteed
- About 30 minutes a week
- You own everything
What a B2B newsletter is actually for
Most B2B buyers do their research quietly. By the time they take a call, they have usually decided who they trust. A newsletter puts you in front of them every week, long before that decision, with something worth reading instead of a pitch.
Email is not filtered by an algorithm, and it is not transactional. Your reader gets the issue and can simply reply, and now they are talking to you. That reply is the point of the whole system.
What we do, every week
Strategy and topic
We pick one narrow question your buyers care about, specific enough that a general roundup in your category cannot compete, and close enough to what you sell that the right readers raise their hands.
Writing in your voice
We interview you, draft every issue, and handle the artwork and publishing. You read the draft and put the last 5% on it. Nothing goes out until you approve it.
List growth from your ICP
We find subscribers by job title and company using enriched data, so the list matches the people you sell to. No ad spend is required.
Website and platform
A brand-matched newsletter website with an archive, subscribe flows, SEO, and analytics, plus your email platform configured and documented. The repo, domain, and list are transferable to you.
Conversion sequences
Once the newsletter is established, readers who are close to a decision move into sequences built to start a conversation with you.
Deliverability and reporting
List hygiene, sender-reputation tracking, and inbox placement checks, with a monthly report built on actionable insight rather than vanity metrics.
Who it is for
Founders, executives, and experts who sell high-value services or products to other businesses, and who know their reputation does the selling. It fits best when deals are large, sales cycles are long, referrals come in waves, and nobody on the team has time to write every week.
What it is not
It is not a cold email campaign and it is not a content mill. Every reader opts in, every issue has to teach something, and everyone gets every opportunity to unsubscribe. An unsubscribe rate around 1% is healthy, because it keeps the list made of people who want to hear from you.
How it works
To start
Setup
We gather your assets, learn your voice, build your newsletter website, define your audience, and draft your first four issues.
Every week
Publish
We draft each issue. You read it and add the last 5%, about 30 minutes. We handle the artwork, publishing, and deliverability.
Every month
Grow
At least 2,000 new subscribers from the people you sell to, guaranteed, plus a report on what is turning readers into conversations.
B2B newsletters we have built and grown
AI + Autonomous Business
Amos Bar-Joseph / Swan AI
Building Authority While Building the Company
- Subscribers
- 25,000+
- Open Rate
- 42%
- Click-Through
- 2.4%
AI + Founder Strategy
Jason Katz / Katz Ventures
Building a Founder-Led Media Engine
- Subscribers
- 24,000+
- Open Rate
- 39%
- Click-Through
- 3.5%
AI + Product-Market Fit
Ali Hafizji / Wednesday Solutions
Building an Owned Audience in a Noisy Category
- Subscribers
- 20,000+
- Open Rate
- 43%
- Click-Through
- 4.7%
Home Services + Trades
Joel Keith / ASP
Trades Operator Built a Newsletter That Converts Before the First Call
- Subscribers
- 20,000+
- Open Rate
- 48%
- Click-Through
- 4.1%
Common questions
What does a B2B newsletter agency cost?
Our standard engagement is one flat fee of $2,430 a month, with no term. It covers strategy, weekly writing, the newsletter website, list growth, deliverability, and reporting.
Is the subscriber growth guaranteed?
Yes. We guarantee at least 2,000 new subscribers every month, and you can watch the number in the reporting. Our opening goal is 20,000 in your first six months.
How much of my time does it take?
About an hour a week for the first couple of weeks, then about half an hour. We draft everything, and you add the last 5%.
Who owns the list and the website?
You do. The website, the subscriber list, and every issue are yours, so you can take the reins whenever you want.
Can more than one person on our team be the author?
Yes. Some clients rotate the author among several experts. We interview each one, so every issue sounds like the person whose name is on it.
See if it fits.
A discovery call covers your audience, your offer, and the outcomes you want. If it is a fit, cohorts start on the 1st and the 15th of each month.